Hi, I'm Bob Ricca.Head of Product Design at ThreatQuotient.

UX mentor at DesignLab, ex-adjunct at Philadelphia University, ex-UX at AWeber.


Category Archives: UX

Which design software should I use?

Design Leadership UX

The battle to get your subscription dollars. For the last 8 months, I’ve been spending evenings working as a UX mentor at DesignLab. It’s a really fun gig. Talking about design comes easy and nothing makes me happier than helping someone conquer a new concept or rise to the next level in their career. During […]

Stop Being Clever – A UX Case Study

Case Study UX

Recently I subscribed to a Slack group called “Today’s Question”. Every morning in this group, a new question is posted for Product Managers and UX Designers from all over the world to answer. The questions are open ended and all over the map: Beyond the theory, how have you taught “story” splitting in a way […]

3 Amigos: a foolproof exercise for more thought out designs — a UX case study

Case Study Product Design UX

Building products fascinates me. Everything about it: Validating that you’re solving the right problems Defining the “what” and “how” Working in the trenches with an engineering team The thousands of micro-decisions And most importantly… Seeing someone get value out of something you’ve poured your heart into There are few things like it. Working in an […]

Create Something Remarkable


Motives, emotions, goals, and expectations are at the core of every customer experience. Meeting these needs is a sure fire way to create a positive experience. Exceeding those needs leads to creating something remarkable. Lately I’ve been working on a series of iterative projects aimed at improving a customer’s first impression of AWeber. The ultimate […]